CPG manufacturers have long needed and alternative to inefficient paper coupons. EZ-PIC™ can help manufacturers reward existing users and capture new users at a fraction of the cost of traditional paper coupons. Lower costs mean more of your coupon budget ends up in the consumers pocket…….where it does you the most good. Happier customers leads to higher sales.

CPG manufacturers will reap tremendous benefits using EZ-PIC™ relative to traditional couponing alternatives. Some of the benefits include:

• Extraordinary consumer responsiveness; incremental sales lift of 25%-50% can be achieved
• 60 to 70% reduction in cost to effect a redemption
• Coupon distribution perfectly aligned with product distribution
• Promotes purchase continuity
• Induces “Brand Switchers” to purchase promoted brand
• Insulates loyal users from considering a competitive purchase or sampling a new offering in the category
• Eliminates balance sheet accruals
• Category exclusivity blocks out competitors
• Eliminates lingering redemption – allows for real time ROI analysis
• Indirect benefit from EZ-PIC™ marketing and public relations-driven media support

If you are a CPG manufacturer and are interested in utilizing EZ-PIC™ paperless instant coupons as one of your marketing tools, please contact Bob Longo at (310) 822-1003 or rlongo@unicousmarketing.com