Feature and promote your brand at-shelf with EZ-PIC™ Paperless In-Store Coupons

EZ-PIC™ Paperless In-Store Coupons is an in-store marketing program that features and promotes your brand at the shelf through a combination of call-to-action shelf signs and digital couponing.   EZ-PIC™ Paperless In-Store Coupons generate, on average, mid to high double-digit lift. Our program works! It can dramatically increase your brand’s unit sales and market share.
Our objectives are simple.  Since research indicates that up to 70% of all purchase decisions are made at the shelf we strive to ….
    • Attract attention to your brand;
    • Engage the consumer with your powerful brand equity message and,
    • Incent an immediate purchase that exceeds your brand’s normal units per transaction. 
With EZ-PIC™, your coupons are digitally redeemed and cleared at check-out when the shopper fulfills your exact purchase requirement (unlike TPRs, there are no pro rata discounts given). So, if you offered shoppers a “$1.00 Off 3” coupon, they must buy all three units to receive the deal. As a result, you can generate dramatic increases in multiple purchases for your brand. In fact, our experience indicates that we typically double consumer take-away.
Aside from our effectiveness in accelerating your brand’s shelf movement, there are other clear-cut advantages to the EZ-PIC™ program including…. 
  • Tremendous scale. In many categories we can easily show you how EZ-PIC™ can move over 1,000,000 units of your product per cycle.
  • Easy implementation. Just provide the UPC codes, coupon value, brand image and brand equity statement and we take care of all the rest for you. 
  • A low all-inclusive media fee per store. There are no retailer fees, production costs or costs for coupon clearing and handling;
  • EZ-PIC™ forces 100% of your discount to the shopper;
  • Category exclusivity. You will ‘own the aisle’ for 4-weeks;
  • No paper waste!  Last year, the paper couponing industry’s leading vehicles required the use of over 200 billion pages of paper to distribute 268 billion coupons. Yet, only about one-half of one percent were redeemed; over ninety-nine percent of those coupons and the pages they were printed on were scrapped. That’s wasteful! 
  • EZ-PIC™ virtually eliminates fraud; all EZ-PIC™ redemptions are verifiable and auditable. You can pinpoint the exact store, day, time and checkout lane where your redemption occurred. 

The EZ-PIC™ Paperless In-Store Coupon program is available in 13 cycles at leading retailers. To learn more about how to participate, contact us at 312.261.5625 or sales@ez-pic.com. 

 

 

 

 

Here’s what people are saying about EZ-PIC™:

 
“We almost doubled our sales during the time period we were on the EZ-PIC™ promotion.”
—Eric Weber
CEO of PetPlay, Inc.

 

 
“The logistics of cross-brand promotions are so difficult to navigate today that we seldom take advantage of them.  However, the EZ-PIC™ technology is able to link our promotion and redemptions together instantly, making it much more efficient to leverage the cross-brand synergies available to many of our company’s complimentary brands.”
—Kristen Borsari, Senior Manager of Food Marketing
for Ocean Spray