The benefits are easy to see ...
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Extremely easy to use. Redemption is hassle-free and effortless.
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Eliminates all the shortcomings of traditional paper coupons. No physical
coupons to keep track of.
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People who haven't historically used traditional paper coupons will now have
access to savings.
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Consumers can enjoy repeat savings opportunities. There is no limit on the
number of promoted items a consumer can purchase during a month. (Subject to
the specifics of the coupon, i.e. "limit two per customer")
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Much more efficient communication - coupon message is delivered at the right
time, in the right place, on the right brand.
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Savings are immediate. No delayed gratification.
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It's GREEN! No paper means no environmental waste.
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